Portofino is often compared to the villages of the Cinque Terre, but this seaside stunner was earmarked for fame decades before the Cinque Terre gained renown. Tumbling from the hills in a brightly-coloured terracotta jumble, Portofino is one of the prettiest destinations found anywhere along Italy’s coast, and its sophisticated atmosphere places it several rungs above its neighbours.
Fashion is at the heart of Portofino’s success, and has spawned an exclusive culture enjoyed by celebrity figures around the world, as well as those seeking the finer things in life. Shopping at Gucci before sipping a skinny latte overlooking the bay is part of the daily routine here, and you’ll be sure to enjoy some of the finest cuisine in Liguria if you dine at one of the many upscale restaurants. This manicured fishing village is also a burgeoning beach destination, with several sandy strips just a short drive from the centre, but be prepared to jostle with locals for a prime spot as Portofino is enormously popular among locals and tourists alike.